Govt plan to set up 100 new airports will further augment airport media opportunities

In OOH News By M4G Bureau - November 13, 2017

Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations

Total reinforces the ‘Quartz’ promise to keep motor engines young

In Campaigns By M4G Bureau - November 09, 2017

The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month

Emami Fair & Handsome makes a face to face connect with male audience

In Gallery By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

Emami Fair & Handsome makes a face to face connect with male audience

In Campaigns By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Gallery By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street.

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Campaigns By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives

Pratheeksha Bus Shelters Kerala submits plan to the State Government

In OOH News By Bhawana Anand - November 06, 2017

The state government will be assimilating the proposal submitted the nodal agency marking locations for 500 shelters; the final nod will be given after legal and financial department approvals

IOAA North India Chapter gains traction, core committee formed

In OOH News By Bhawana Anand - October 30, 2017

Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of Hindustan Publicity as Vice Presidents

Renault Captur trail blazes OOH landscape

In Gallery By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country

Renault Captur trail blazes OOH landscape

In Campaigns By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country