More skywalks planned in Bengaluru

In OOH News By M4G Bureau - March 05, 2019

The skywalks will reportedly be developed on self-financing basis

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

MiG flies high on OOH with fighter planes

In Gallery By M4G Bureau - February 25, 2019

Fighter jets manufacturer MiG leveraged the outdoor medium in association with adversize.in to showcase its latest fighter MiG-35, as part of the build-up to the recently concluded Aero India Show held in Bengaluru during February 20-24th, 2019.

MiG’s OOH route to promote fighter planes

In Campaigns By M4G Bureau - February 25, 2019

The fighter jet manufacturer’s OOH campaign, in association with adversize.in, was executed with special permission from the Karnataka High Court

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Animal Planet, L&T Metro Rail Hyderabad on ‘save the tiger’ drive

In OOH News By M4G Bureau - February 15, 2019

The month long campaign on the Hyderabad Metro spreads awareness among the citizens of Hyderabad about the declining tiger population

Bajaj Platina’s free ride for aged Kumbh pilgrims

In Campaigns By M4G Bureau - February 13, 2019

It is part of the activity planned by Ogilvy and Bajaj to position the Bajaj Platina ComforTec 110 as something that can make a difference

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Wavemaker bags media mandate for cure.fit

In OOH News By M4G Bureau - January 31, 2019

Wavemaker to handle the brand’s media planning and buying

New ad norms for Ludhiana rural areas being planned

In OOH News By M4G Bureau - January 17, 2019

The move is directed at rooting out unauthorised outdoor advertising