OOH bags 1st spot in Imagica’s new marketing plan

In Campaigns By Pray Jani - October 24, 2019

The themed park re-imagines itself into Amaze-ment park using strategic OOH formats

Madison Media wins Media AOR for Campus Shoes

In OOH News By M4G Bureau - October 04, 2019

The agency will draw strategies for the brand to achieve ambitious plans to further strengthen its presence in the country

Mangaluru City Corporation determined to root out illegal outdoor displays

In OOH News By Bhawana Anand - October 04, 2019

Plans afoot to promote biodegradable media for outdoor advertising and publicity in the city

Digital OOH takes off at Patna Airport

In Digital OOH By Bhawana Anand - September 25, 2019

Century Group of Companies, which handles media rights for this airport, plans to take the digital expansion to other airports managed by them

Mediacom bags GOQii's India Media Mandate

In OOH News By M4G Bureau - September 23, 2019

The agency will be responsible for media strategy, planning, buying and implementation for all media

‘A new plastic free Bengal’ is Kansai Nerolac message this Durga Pujo

In OOH News By M4G Bureau - September 23, 2019

The brand has planned for innovative on-ground activities to be conducted at Pandals to promote reduction and reuse of plastic waste

Coolberg supports expansion plan with OOH marketing

In Campaigns By M4G Bureau - September 20, 2019

The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’

Dalmia Cement reaffirms commitment to the nation with new brand positioning

In OOH News By M4G Bureau - September 18, 2019

‘Future Today’, the new brand positioning is planned to be strengthened with 360-degree marketing plan

Godrej Security Solutions announces 100 crore marketing plan in India

In OOH News By Bhawana Anand - September 17, 2019

The entire marketing plan will blowout across all communication channels including On-Ground

‘The strength of OOH is that it is captivating’: Ramesh Kaushik

In Viewpoints By Bhawana Anand - September 11, 2019

Ramesh Kaushik, VP- Brand Experience, Blackberrys shares that in this age of digital evolution, OOH holds a significant place in the brand’s media plan