Leafberry expands media portfolio with digital screens

In Digital OOH By Bhawana Anand - November 21, 2019

The Ludhiana based company has plans to install 10 screens in the 1st phase; two are operational currently

Oxfam shares truth about tea plantation workers while sipping it!

In Campaigns By M4G Bureau - November 14, 2019

CupShup joins hands with Oxfam India to support rights of tea plantation workers

Voot Kids charts out extensive plans for promotion

In OOH News By Pray Jani - November 13, 2019

The new OTT platform for Kids will have presence across all advertising platforms including OOH

OOH goes green-friendly, Raj Outdoor shows how

In OOH News By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

‘Clients need Creativity & Data together’

In OOH News By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan

Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020

In OOH News By M4G Bureau - November 07, 2019

The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference

Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region

In Digital OOH By Rajiv Raghunath - November 05, 2019

AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media

IndiGo to boost 1st time travellers with OOH campaign

In OOH News By M4G Bureau - November 04, 2019

The airline plans to encash emotions of new travellers with scenic locations and quirky creative

Greater Noida authority plans for rigid OOH process

In OOH News By M4G Bureau - October 31, 2019

A new template for information display to be issued for outdoor display media to ensure differentiation between legal and illegal media

‘OOH an organic choice in our media planning’: Sagar Kocchar

In Viewpoints By Bhawana Anand & Pray Jani - October 29, 2019

Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising and the media preferences of the brand