MP Tourism empanels 4 specialist agencies for OOH promotions

In OOH News By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

upGrad onboards Tilt Brand Solutions to handle massive marketing plans

In OOH News By M4G Bureau - January 13, 2020

The brand is set to unleash its biggest marketing and communication drive via online & offline channels

Admavin Elevates Vishwanath Kini to VP - Growth and Strategy

In OOH News By M4G Bureau - January 13, 2020

This announcement reinforces AdMavin's efforts to speed up the network's expansion plans into newer areas

“DOOH has always been a part of the plan” says Atul Shrivastava

In OOH News By Bhawana Anand - January 08, 2020

The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market

BJP kick-starts campaigning for Delhi Assembly Election with heavy OOH plan

In OOH News By M4G Bureau - December 27, 2019

The political party plans to promote their achievements and party’s commitments through a wide spread outdoor communication

Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

Wurfel Kuche undertakes GoGreener Initiative

In OOH News By M4G Bureau - December 05, 2019

Along with planting trees, the brand uses eco-friendly boards for branding

COLORS ‘WEAVES’ with India for a stronger tomorrow

In Campaigns By M4G Bureau - December 05, 2019

The entertainment brand planned a series of promotional on-ground activities including on-ground board game, slum painting and associated with Pinkathon for a special integration

Time Monitoring introduces mapping, planning tool covering 43 markets

In Digital OOH By M4G Bureau - December 04, 2019

The media mapping is done by linking updated OOH media data collected over a period of two decades

The Social Street appoints Parag Pandya as Senior Vice President

In OOH News By M4G Bureau - December 03, 2019

Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations