Mondelez India plans extensive marketing promotion for new product under chocobakery category

In OOH News By M4G Bureau - July 01, 2020

Mondelez India forays into ‘Cakes’ segment with the launch of Cadbury Chocobakes Choc Layered Cakes

Toshiba to launch extensive marketing plan to promote new brand slogan #DetailsMatter

In OOH News By M4G Bureau - June 25, 2020

Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing progra

AAI expected to announce rebate plan for airport media owners in next 10-15 days

In OOH News By Bhawana Anand - June 25, 2020

The airport media owners federation made representation to AAI seeking financial aid to support the business amidst pandemic

No budgets from Central Govt for OOH industry

In OOH News By Bhawana Anand - June 12, 2020

Shrinking OOH audience a key factor in BOC not planning any significant spends on this media

Taxitop Media gears up with new partnerships

In OOH News By Pray Jani - June 12, 2020

The OOH media firm expands its horizon of services through multiple collaborations

Clear Channel Singapore launches OutSmart programmatic and smart planning tool

In Digital OOH By M4G Bureau - June 04, 2020

OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

In Digital OOH By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

In Digital OOH By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

LOCAD launches Plano media planning tool

In OOH Solutions By M4G Bureau - June 01, 2020

This AI & ML powered Map Based Tool offers complete end to end solution as per campaign objective

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

In Digital OOH By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.