‘We use various tools for location mapping, media selection, creative visualisation’

In Viewpoints By Bhawana Anand - August 31, 2020

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint

Mondelez India plans for integrated marketing campaign for Bournvita Fills

In OOH News By M4G Bureau - August 28, 2020

The company enters breakfast cereals space with the launch of Bournvita Fills

Muthoot Finance plans wide-spread OOH campaign to promote ‘Muthoot Ayush Gold Loan’ scheme

In Campaigns By M4G Bureau - August 27, 2020

The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities

Clear Channel launches proprietary mobile-data platform for OOH planning

In OOH News By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences

Rajasthan govt responsive to industry needs: Planet Outdoor

In OOH News By Bhawana Anand - August 10, 2020

Ashish Sharma, COO, Planet Outdoor shares the efforts invested by them in bringing state govt’s attention towards the grim market situation

LG Electronics asks the Young Generation, 'What Makes Your Life So Good?'

In OOH News By M4G Bureau - August 10, 2020

The electronic major brand, now, plans to target new-age audience with special campaigns to be tailored for them

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

In OOH News By M4G Bureau - August 07, 2020

The media planning for the brand will be managed by OMD MudraMax

BBMP plans pre-bid meeting on July 24 to discuss Way Finders’ packages

In OOH News By M4G Bureau - July 22, 2020

Stringent technical conditions may limit scale of bid participation

Raj Ad Zone installs Arrow Digital's EFI H1625

In OOH Solutions By M4G Bureau - July 10, 2020

Raj Ad Zone invests in the Hybrid Printer amidst of the pandemic and plans to bring in more printers soon

Himalaya Purifying Neem Wash ‘Ask the Expert’ campaign includes OOH in media plan

In OOH News By M4G Bureau - July 06, 2020

This 360° campaign has been conceived by 82.5 Communications, Bengaluru