Mamaearth appoints Essence as integrated media agency

In OOH News By M4G Bureau - December 14, 2020

The agency will be responsible for media planning and activation for brand building and awareness campaigns

Kinetic appoints Keith Kaplan as Global CEO

In OOH News By Rajiv Raghunath - December 10, 2020

Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings

Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions

In OOH News By Rajiv Raghunath - December 08, 2020

With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards

Tamil Nadu Tourism checks into airports to showcase exotic locales

In Campaigns By M4G Bureau - December 08, 2020

For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports

WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022

In OOH News By M4G Bureau - December 08, 2020

The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021

Panasonic plans to commercialise OLED display module globally

In OOH Solutions By M4G Bureau - November 30, 2020

Measuring less than 1 cm in thickness at the display section, the ultra-thin display panel offers high transparency and renders high-quality pictures with vivid colours

Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions

In Digital OOH By Rajiv Raghunath - November 12, 2020

Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics

Ludhiana civic body plans to impose heavy penalty on illegal media

In OOH News By M4G Bureau - November 10, 2020

The officials of Ludhiana Municipal corporation is going to present a resolution in the General House meeting today

Outdoor Media Integrated COO Naresh Bhandari takes sabbatical

In OOH News By Bhawana Anand - November 04, 2020

The OOH honcho plans to take a break to fulfil his personal commitments

‘Apples-to-apples approach to measurement absolutely necessary’

In Viewpoints By Rajiv Raghunath - October 29, 2020

A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.