‘Build a cluster level marketing plan for rural OOH’

In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021

At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.

Mondelez India plans activation for Cadbury Dairy Milk Lolly launch

In OOH News By M4G Bureau - April 15, 2021

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

dentsu X India wins media duties for Roca, Parryware

In OOH News By M4G Bureau - March 31, 2021

As per the mandate, dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware.

Dentsu wins William Grant & Son’s APAC business

In OOH News By M4G Bureau - March 25, 2021

As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.

Mondelez India plans to promote 5Star Oreo through innovative OOH

In OOH News By M4G Bureau - March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO

In OOH News By M4G Bureau - March 12, 2021

Maharaj will also be overseeing the group’s media planning & buying and will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network

IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines

In OOH News By M4G Bureau - March 11, 2021

The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy

Shilpa Shetty to endorse BL Agro’s ‘Nourish’

In OOH News By M4G Bureau - March 10, 2021

With aggressive promotion plans for the current year, BL Agro Industries has signed the popular Bollywood actor and fitness icon as the face of the brand for all its promotions.

Carat India appoints Ashish Singh as Vice President - Planning

In OOH News By M4G Bureau - March 09, 2021

Ashish Singh will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients

I&B Ministry releases new guidelines for Outdoor Publicity

In OOH News By Bhawana Anand - March 02, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.