Thailand’s Plan B Media to acquire 2 Aqua Corporation subsidiaries

In OOH News By M4G Bureau - January 27, 2022

The acquisition will broadbase Plan B Media’s offerings in the market

Delhi Govt greenlights plan for 600 LED screens at key locations in capital city

In Digital OOH By M4G Bureau - January 03, 2022

The screens will be managed from a command and control centre

OMIG releases playbook on shared learnings from running creative, innovative OOH

In OOH News By M4G Bureau - November 24, 2021

The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes

OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022

In Digital OOH By M4G Bureau - November 24, 2021

The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions

pDOOH platform Adomni records 1,200% revenue growth

In OOH News By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release

CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes

In OOH News By M4G Bureau - November 11, 2021

CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space

Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH

In Campaigns By M4G Bureau - November 02, 2021

Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.

‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’

In OOH News By Rajiv Raghunath - October 07, 2021

The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months

Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North

In OOH News By M4G Bureau - September 29, 2021

In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.

‘pDOOH opens up a world of contextual, data-driven advertising’

In Viewpoints By Rajiv Raghunath - September 28, 2021

Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners