96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

In Research By M4G Bureau - July 12, 2024

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.

‘We should have Roadstar up and running shortly’

In OOH News By Rajiv Raghunath - July 05, 2024

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH

World Out of Home Organization signs up 15 new members from across the world

In OOH News By M4G Bureau - July 04, 2024

First member from Saudi Arabia joins WOO

Maharashtra Govt plans new hoarding policy for MMR

In OOH News By M4G Bureau - July 02, 2024

The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.

75Media unveils its ESG plan in line with UN SDGs

In OOH News By Rajiv Raghunath - June 27, 2024

Company already qualifies for a four-star SDG rating, which puts it in the top 10% of businesses researched by Support the Goals.

BMC draft policy on hoardings covers a wide spectrum including ad on skywalks, balloons, stationary vehicles

In OOH News By M4G Bureau - June 14, 2024

Plan for QR placement on media for obtaining site specific details

‘Blend creativity, design with strategic planning, data-driven decision-making’

In OOH News By M4G Bureau - June 04, 2024

Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH advertising.

OUTRONT CEO Jeremy Male to interview Perion CEO Tal Jacobson post Hivestack acquisition at WOO Hong Kong 2024

In OOH News By M4G Bureau - May 27, 2024

OUTFRONT's Male says: "Tal Jacobsen is a dynamic leader in the digital marketplace and we look forward to hearing his plans for Perion.”

Centralised planning vital for rural marketing strategies

In Viewpoints By - May 22, 2024

Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.

‘Rural marketing needs a sustainable, scalable model’

In Viewpoints By M4G Bureau - May 16, 2024

Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.