Results For "Performance"
59 News Found
Broadsign, AdMobilize partner to provide AI to DOOH networks
In Digital OOH By M4G Bureau - February 05, 2020
New partnership enables integrated ad campaign performance analysis and audience reporting
DAN launches DAN Vision for Creative
In OOH News By M4G Bureau - August 21, 2019
It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms
Dentsu Aegis takes majority stake in Ugam
In OOH News By M4G Bureau - July 16, 2019
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
EFI launches high performance, economical Pro 32r
In OOH Solutions By M4G Bureau - October 29, 2018
This entry level printer, launched at SGIA, Las Vegas, is suitable for printing billboard posters, building wraps, fleet graphics, window graphics, etc.
HERE advances location data science for ad ecosystem
In Digital OOH By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
Digital OOH powers oOh!media’s strong H1 performance
In Digital OOH By M4G Bureau - February 19, 2018
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens
Experiences Digital leverages crowd analytics to enhance media monitoring
In OOH Solutions By Amaan Kazmi - December 29, 2017
Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and the duration for which the screen was live
Creative Designers bags ABP Brand Excellence Award in OOH category
In OOH News By M4G Bureau - December 04, 2017
The award has been conferred upon the Jalandhar-based media owning firm for its marketing achievements; Creative Designers resolves to raise its performance benchmarks to compete more strongly in the market
Marc-Antoine De Roys is new Kinetic global CEO
In OOH News By M4G Bureau - November 10, 2017
De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region
Signpost lights up Kolkata airport
In Gallery By M4G Bureau - October 03, 2017
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport