UK’s Wildstone acquires M5 Tower West Midlands in Birmingham

In OOH News By M4G Bureau - December 20, 2023

The M5 Tower West Midlands is a high-impact, double-sided DM6 structure strategically positioned on the M5 in Birmingham, between Junctions 1 and 2

Srishti takes up title sponsorship of 2nd South India Talks OOH conference to be held in Chennai on February 2

In OOH News By M4G Bureau - December 11, 2023

S Kumar, Managing Director of Srishti says: “Knowledge sharing and business partnerships have become vital to the growth of Indian OOH, and that opportunity is even greater in the southern region”.

UAE DOOH major BackLite Media to integrate inventory with LMX SSP

In Digital OOH By M4G Bureau - November 27, 2023

“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media

1st M4G OOH Quizathon will go live today on Media4Growth at 4PM

In OOH News By M4G Bureau - November 24, 2023

Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India to conduct the contest

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

‘Partnerships have always been key to our success’

In Viewpoints By Rajiv Raghunath - October 12, 2023

Angie Cutter, Managing Director – South-east Asia, Billups shares her perspectives on cross-border partnerships in a changing OOH environment and why the upcoming 2nd WOO APAC Regional Forum “is a must-attend platform for all of us in the OOH industry”. The Forum will be held in Bali on November 1-3, 2023.

Hivestack in partnership with Thailand’s elevator screens operator UpMedia

In Digital OOH By M4G Bureau - October 09, 2023

2,000 UpMedia DOOH screens on elevators in premium shopping malls, office buildings, hotels, and residential buildings will be integrated via the Hivestack SSP

Morocco OOH major FC Media partners LMX for OOH buying automation & measurement

In OOH News By Rajiv Raghunath - October 05, 2023

This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers

Polish retail chain POLOmarket engages ChargeEuropa to set up EV charging units

In Digital OOH By Rajiv Raghunath - September 28, 2023

The partnership represents continued momentum of ChargeEuropa’s growth and establishes POLOmarket as an ESG-focused grocer

US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries

In Digital OOH By Rajiv Raghunath - September 20, 2023

The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.