Radio Mirchi appoints L&K Saatchi & Saatchi as creative & strategic partner

In OOH News By M4G Bureau - February 10, 2020

The agency is hired to elevate the brand’s properties and guide them strategically with the best in-class creative solutions

Broadsign, AdMobilize partner to provide AI to DOOH networks

In Digital OOH By M4G Bureau - February 05, 2020

New partnership enables integrated ad campaign performance analysis and audience reporting

Mumbai Traffic Police teaches a lesson to honkers

In Campaigns By M4G Bureau - February 03, 2020

To tackle honking menace, Mumbai Traffic Police in partnership with FCB Interface came up with an innovative solution called The Punishing Signal

Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens

DDB Mudra Group appoints Preetham Venkky as President – 22feet Tribal Worldwide

In OOH News By M4G Bureau - January 16, 2020

His mandate will include scaling the company’s offerings by developing broad external partnerships, building out internal infrastructures and exploring new business opportunities

Maharashtra Tourism to promote state’s unsung history through cinema advertising

In OOH News By M4G Bureau - January 16, 2020

Directorate of Tourism, Government of Maharashtra has partnered with Tanhaji movie to preserve and cherish “Unsung” History of the state

DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen & Dentsu Webchutney

In OOH News By M4G Bureau - January 07, 2020

The announcement also reinforces DAN's legacy to retain all its agency founders who chose to partner and participate with the network through various strategic acquisitions.

Broadsign partners Lemma to expand programmatic DOOH offering in APAC

In Digital OOH By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan

In Digital OOH By M4G Bureau - December 09, 2019

Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market

Flipkart educates masses about new show on OOH

In Campaigns By M4G Bureau - November 15, 2019

Partnering with Alakh Advertising & Publicity for their OOH campaign, the brand has covered prime locations such as Worli, Bandra, Juhu stretch, etc