‘Rural marketing needs a sustainable, scalable model’

In Viewpoints By M4G Bureau - May 16, 2024

Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.

Top agencies, tech stacks, data companies, media owners partner Canadian Out-of-Home Awards 2024

In OOH News By M4G Bureau - May 13, 2024

UB Media is the title sponsor of the event

Ocean Outdoor becomes Official Supplier to London Fashion Week

In OOH News By M4G Bureau - May 08, 2024

The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the fashion industry, luxury brands and emerging talent.

‘Panchayat ki lauki’ – talk of the town

In Campaigns By M4G Bureau - May 07, 2024

Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.

Ocean Outdoor unveils The Loop at Battersea Power Station

In Digital OOH By Rajiv Raghunath - May 07, 2024

Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty

FC Media Partners with LMX to Launch Self-Serve Booking Platform for Local Businesses

In OOH News By Sakshi Sanghavi - April 29, 2024

The platform is powered by Location Media Xchange(LMX) of Moving Walls Group

PATTISON modernises its OOH tech stack with Broadsign

In OOH News By M4G Bureau - April 28, 2024

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns

Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

In OOH News By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference

In OOH News By M4G Bureau - April 16, 2024

The conference is an industry forum where brand CEOs and marketers having deep interest in the Gujarat markets, leading OOH media owners operating in the state, top national and regional OOH agencies, adtech specialists and consultants will converge for knowledge sharing & business networking.

Raeem International acquires Core Media Pakistan

In OOH News By Rajiv Raghunath - April 15, 2024

“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad, CEO, Raeem International.