APAC media owners join forces to DEFEAT the pandemic

In Digital OOH By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5

In Campaigns By M4G Bureau - November 27, 2020

This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21

Senco Gold makes appearance on Delhi's street furniture

In Campaigns By M4G Bureau - November 20, 2020

The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux

Tonic Worldwide expands its footprints in South India in partnership with Stoppress

In OOH News By M4G Bureau - November 19, 2020

Both agencies will continue to operate as distinct brands and organizational structures while working together

IndiGo launches new campaign ‘The Tough Cookies’ in partnership with key brands

In OOH News By M4G Bureau - November 17, 2020

In order to extend gratitude for medical frontline workers, the airline brand will roll out on ground activations to felicitate Doctors & Nurses

Tanishq launches Ekatvam campaign on 1,52,000 sq ft OOH media

In Campaigns By M4G Bureau - November 10, 2020

In partnership with Laqshya Media Group, the special Ekatvam campaign has been deployed in 10 cities in India - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, Lucknow and Patna

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

In Digital OOH By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

‘DOOH is set to compete strongly with Digital & TV’

In Digital OOH By Bhawana Anand - October 16, 2020

Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to the table

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

In Digital OOH By Bhawana Anand - October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels

Lemma & VIOOH partner to scale up pDOOH offerings

In Digital OOH By M4G Bureau - October 13, 2020

The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users