dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

In OOH Solutions By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

Telenor Pakistan appoints Starcom for new data & services partnership

In OOH News By Rajiv Raghunath - June 07, 2021

Our goal is to stay ahead of the industry and offer our clients media solutions that drive actional business outcomes: Farhan Khan, CEO, Starcom Pakistan.

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

In Digital OOH By Rajiv Raghunath - May 25, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

Wavemaker retains L'Oreal India media mandate

In OOH News By M4G Bureau - May 25, 2021

Retaining L’Oreal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts: Ajay Gupte, CEO – South Asia, Wavemaker.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

‘We augment the glory of Times Square’

In Gallery By - May 18, 2021

Rafale Chang, CEO of New York-based Tiger Party which manages Times Square media assets partners advertising brands in creating great experiences on the DOOH screens

MediaCom strengthens core leadership team

In OOH News By M4G Bureau - May 03, 2021

The GroupM media agency has announced the appointment of Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer.

Moving Walls’ LMX partners Australian online ad platform CAASie

In Digital OOH By Rajiv Raghunath - April 28, 2021

LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.

Live IPL updates on Mumbai airport DOOH screens create strong branding opportunities

In Digital OOH By M4G Bureau - April 16, 2021

MCX, Nihilent Technologies partner Times OOH in showcasing the IPL cricket updates on digital screens at T2, Mumbai Airport.

Kotak Mahindra Bank promotes loan offer with scale & style

In Campaigns By M4G Bureau - April 08, 2021

KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.