AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022

In Campaigns By Rajiv Raghunath - July 28, 2022

At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes from all 11 seasons were on display.

Amiya Swarup, Partner, Marketing Advisory Services, EY to speak at OAC 2022

In OOH News By M4G Bureau - July 25, 2022

Amiya will be sharing his perspectives on how data is impacting the media landscape, and in particular the OOH business

Broadsign extends programmatic ecosystem with Broadsign Reach Header Bidder

In Digital OOH By M4G Bureau - July 20, 2022

Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners

AdQuick expands global footprint with international partnerships

In OOH News By M4G Bureau - July 18, 2022

First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader

JCDecaux North America partners UN body for campaign on road safety

In OOH News By M4G Bureau - July 14, 2022

Over the next few months, the campaign will be launched across 80 different countries

Vipul Mishra , Head - Strategic Alliance & Brand Partnership, Paytm, is on-board OAA 2022 Jury

In OOH News By - July 13, 2022

Vipul comes with close to two decades of core consumer marketing experience and has worked across 5 different industries, namely FMCG, Telecom, Automobile, Fashion Retail and now Fintech industry.

Bright Outdoor Media partners Mumbai Police in reinforcing public awareness of safe driving in the city

In OOH News By M4G Bureau - July 08, 2022

The OOH firm is helping put out public messages

Rajib Basu, Partner and Leader - Entertainment & Media, PwC India to address OAC 2022

In OOH News By M4G Bureau - July 05, 2022

Rajib Basu will be sharing his perspectives on the ‘Changing contours of Indian media landscape: Prospects for OOH’ in the opening session of Outdoor Advertising Convention 2022 that will be held at Westin Mumbai Powai Lake on August 17-18

Vritti iMedia on eco-drive at 500+ bus stations

In OOH News By M4G Bureau - June 27, 2022

Vritti partnered with state transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa for the 10-day activity.

JCDecaux & VIOOH launch pDOOH in Brazil

In Digital OOH By Rajiv Raghunath - June 22, 2022

The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay