Results For "Paris"
17 News Found
Interactive DOOH heightens consumer engagement
In Digital OOH By M4G Bureau - February 23, 2018
Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states
Iconic feature-rich Piccadilly Lights glowing bright
In Digital OOH By M4G Bureau - October 30, 2017
Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors
Travellers enjoy Samsonite's VR game at Sydney airport
In Digital OOH By Rajiv Raghunath - April 21, 2017
Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.
Council of Paris says big'No' to sexist outdoor ads
In Digital OOH By M4G Bureau - March 30, 2017
The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes a ban on any \"sexist and discriminatory\" ads appearing across the city.
Quividi DOOH analytics powers contextual advertising
In Digital OOH By VJ Media Bureau - December 27, 2016
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
Samsung Gear S2 launches holiday campaign across the world
In Digital OOH By VJ Media Bureau - December 24, 2015
Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.
'India is big on adopting new technologies'
In Viewpoints By M4G Bureau - October 29, 2013
Gunjan Sahni, Category Manager - Asia Pacific & Japan, Hewlett Packard was in India recently and Outdoor Asia caught up with him for a chat that discussed, among other things, India's performance in large format printing in comparison with rest of the Asia-Pacific countries, collaborating with clients to ensure maximum productivity, and more. Read on.