Delhi Metro should extend exclusive, long-term ad rights: Industry leaders

In OOH News By VJ Media Bureau - July 08, 2014

DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years

Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

Vodafone's 121 magic in Bhubaneswar

In OOH News By Nabamita Chatterjee - February 13, 2014

Executed by Bates Chi & Partners the innovation has been carried in a Divider Unipole to double its impact

'India is big on adopting new technologies'

In Viewpoints By M4G Bureau - October 29, 2013

Gunjan Sahni, Category Manager - Asia Pacific & Japan, Hewlett Packard was in India recently and Outdoor Asia caught up with him for a chat that discussed, among other things, India's performance in large format printing in comparison with rest of the Asia-Pacific countries, collaborating with clients to ensure maximum productivity, and more. Read on.