A strategic recipe for maximising ROI

In OOH News By Neelambari Kakaraparthi - February 05, 2024

A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.

Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express to speak at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 30, 2024

Ranjit Kumar M will be participating in a panel discussion on the theme ‘What's the RoI that OOH must deliver to advertiser?’

Atul Shrivastava, CEO, Laqshya Media Group to speak at 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 25, 2024

Atul will be participating in a panel discussion on ‘What will it take to double OOH business in southern markets’

Jayesh Yagnik, CEO, MOMS Outdoor to speak at 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 23, 2024

Jayesh will be participating in a panel discussion on ‘What will it take to double OOH business in southern markets’

What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads

In OOH News By N Jayalakshmi - July 29, 2023

Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.

Bandhan Bank SVP & Head - Marketing Apurva Sircar to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 21, 2023

Apruva Sircar will be participating in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’

RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 17, 2023

The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry’s efforts to deliver the best value and profit from it.

Amit Sinha, GM – Marketing, PNB MetLife India Insurance to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 17, 2023

Amit Sinha will be sharing his perspectives in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’

Laqshya Media Group CEO Atul Shrivastava joins OAC 2023 panel of speakers

In OOH News By M4G Bureau - July 13, 2023

Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying’

Rapport Business Head Vinkoo Chakraborty to share insights on pDOOH in India Talks OOH conference

In OOH News By M4G Bureau - February 22, 2022

The in-person conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’