LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations

In OOH Solutions By Rajiv Raghunath - September 15, 2021

The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation

Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark

In OOH News By M4G Bureau - September 14, 2021

The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.

Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India

In OOH News By M4G Bureau - September 14, 2021

Heeru Dingra, previously Chief Executive Officer (CEO), WATConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, dentsu Creative India.

Lagos OOH body plans conference & exhibition on Sept 23-24

In OOH News By M4G Bureau - September 13, 2021

The conference will bring stakeholders on a common platform to find durable solutions to issues that have impacted the OOH business in the region.

OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

In OOH News By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

In OOH News By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.

Programmatic DV360-enabled campaign debuts in the Philippines

In Digital OOH By Rajiv Raghunath - September 09, 2021

Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.

Haresh Nayak quits dentsu

In OOH News By M4G Bureau - September 08, 2021

Nayak was elevated as the President in April 2020. He was also holding the additional post of Managing Director of Postercope India.

‘Vivo’ makes an animated presence at Miami International Airport

In OOH News By M4G Bureau - September 07, 2021

JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.

OOH is the superstar for Star Pravah’s new show promo

In Campaigns By M4G Bureau - September 06, 2021

Active Media Innovations partnered with Star Pravah for the launch of their new dance reality show 'Mi Honar Superstar' to create a larger-than-life sensation around the show in Maharashtra.