Results For "PR"
3696 News Found
‘We need to back our OOH approach with technology’
In Viewpoints By N Jayalakshmi - October 05, 2021
Y S Guleria – Director, Sales & Marketing, Honda Motorcycle & Scooter India, talks about the brand’s approach to OOH. Presented here are excerpts from the conversation.
Anupriya Acharya re-elected President of AAAI
In OOH News By M4G Bureau - October 05, 2021
Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the of the Association for the year 2021-22 at the AAAI's Annual General Body Meeting, held on September 30, 2021.
How social activation worked for Dabur in UP & Bihar
In OOH News By M4G Bureau - October 04, 2021
Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.
Pikasso teams up with AdMobilize
In Digital OOH By Rajiv Raghunath - October 04, 2021
This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.
L’Oreal Paris wows Dubai expo visitors with women’s empowerment activation
In Campaigns By M4G Bureau - October 01, 2021
As part of its CSR led activation programmes at Expo 2020 Dubai, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest building in the world, with a showstopping projection to invite media and influencers to the ‘Stand Up Against Street Harassment’.
Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North
In OOH News By M4G Bureau - September 29, 2021
In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.
Art for tea’s sake and tea for Tamilians…
In Campaigns By N Jayalakshmi - September 29, 2021
Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
‘pDOOH is still work in progress’
In Viewpoints By Rajiv Raghunath - September 29, 2021
Jahan Mehta, Director, Selvel One Group asserts that ushering in a common currency for audience metrics should be the highest priority for Indian OOH
Unauthorised advertising rears its ugly head on Mumbai expressway
In OOH News By M4G Bureau - September 28, 2021
MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.