Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH

In OOH News By Rajiv Raghunath - November 30, 2021

The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada

‘Retail DOOH networks set to grow multi-fold’

In OOH News By Rajiv Raghunath - November 29, 2021

Quividi CEO Laetitia Lim sees huge growth prospects for DOOH given that retail media is estimated to become a $100 billion business opportunity for retailers

adidas unveils running track at DBX’s busiest arrival area

In OOH News By M4G Bureau - November 26, 2021

The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness

India Talks OOH conference to be held in Mumbai on January 18, 2022

In OOH News By M4G Bureau - November 26, 2021

The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH

All White bags ad rights for 600+ Smart Bike dock stations in Chandigarh

In OOH News By M4G Bureau - November 23, 2021

Leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing in a joint venture win the advertising rights of parking docks that are part of the bicycle sharing project, Smart Bike.

RoshanSpace Brandcom’s towering ‘Bandra Focal’ smart billboard attracting top brands

In OOH News By Rajiv Raghunath - November 22, 2021

The company states that the iconic media asset was developed with the vision to “accentuate the aspirational value of some of our most beloved brands and give their marquee campaigns a premium touch.”

‘Do Nothing’ and bank on it

In Campaigns By N Jayalakshmi - November 22, 2021

Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.

AdQuick releases free, interactive OOH advertising toolkit

In Digital OOH By Rajiv Raghunath - November 18, 2021

“By providing marketers with the data they need within a convenient, interactive toolkit, AdQuick hopes to make OOH more accessible,” states Matthew O'Connor, CEO, AdQuick

Interface tech major Ultraleap raises £60 million in Series D fundraise

In Digital OOH By Rajiv Raghunath - November 18, 2021

“Our aim with this Series D raise is to accelerate the transition to the primary interface – your hands – because there are no physical controllers, buttons or touchscreens in anyone's vision of the metaverse,” says Tom Carter, CEO, Ultraleap

pDOOH platform Adomni records 1,200% revenue growth

In OOH News By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release