Ultraleap launches next-gen camera to complete the transition from touch to gesture

In Digital OOH By Rajiv Raghunath - January 14, 2022

“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap

In-location experience management platform Raydiant acquires Sightcorp

In Digital OOH By Rajiv Raghunath - January 14, 2022

With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy

Wavemaker India wins media mandate for Tata Consumer Products’ brands in India

In OOH News By M4G Bureau - January 11, 2022

We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products

T-Mobile US acquires ridershare ad network Octopus Interactive

In OOH News By Rajiv Raghunath - January 11, 2022

Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers

Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana

In Campaigns By M4G Bureau - January 10, 2022

Mera Hoardings has executed the multi-format campaign

‘83’ sets the pulse racing on OOH streets

In Campaigns By M4G Bureau - January 07, 2022

Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe

M&E industry rising to pre-Covid levels, cites CII-BCG report

In Research By M4G Bureau - January 03, 2022

OOH growth will be triggered by infrastructure development projects and evolving DOOH

‘OOH is the best way to connect with local audience’

In Viewpoints By N Jayalakshmi - December 27, 2021

ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.

The story behind Times Square NYE Countdown

In Digital OOH By Rajiv Raghunath - December 23, 2021

Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.

BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet

In Campaigns By Rajiv Raghunath - December 21, 2021

The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more