Results For "PR"
3696 News Found
World Out of Home Organization's 1st Africa Forum on Feb 3
In OOH News By Rajiv Raghunath - January 28, 2022
The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market
Hubbali Div of SW Railway invites bids for ad rights at 4 stations
In OOH News By - January 27, 2022
Pre-Bid Meeting via video conference on Jan 28 at 12PM
Global ad spends to grow at 9.2% in 2022: dentsu forecasts
In Research By M4G Bureau - January 27, 2022
India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn
ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022
In OOH News By M4G Bureau - January 25, 2022
Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”
Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
In Digital OOH By Rajiv Raghunath - January 25, 2022
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus
Hivestack, Scentre Group, Tonic Media Network join OMA
In OOH News By M4G Bureau - January 24, 2022
“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich
‘Advertising in healthcare setting delivers superior persuasiveness’
In Viewpoints By Rajiv Raghunath - January 19, 2022
Lydia Yang, Founder and Managing Director of Alfaxmedia, operator of Clinic TV -- a multimedia network telecasted in premium private healthcare facilities in Hong Kong – talks about the company’s unique media offering, and what brings advertisers to the network. Edited excerpts of the interview with Rajiv Raghunath:
Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack
In Digital OOH By Rajiv Raghunath - January 17, 2022
The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms
‘Programmatic puts targeting precision at the core of campaigns’
In Viewpoints By Rajiv Raghunath - January 17, 2022
Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media shares his perspectives on how programmatic tech creates a win-win opportunity for marketers, buyers and media operators, in an interview to Rajiv Raghunath. Edited excerpts:
Senior OOH professional Amit Sarkar passes away
In OOH News By M4G Bureau - January 17, 2022
Amit had worked in the media industry for over 26 years