Ocean Outdoor revenue rises 44.4% in 2021

In OOH News By M4G Bureau - February 16, 2022

Ocean CEO Tim Bleakley says: “The medium went from strength to strength during 2021 as Covid restrictions were lifted and vaccination programmes rolled out.”

Future-proofing DOOH with streaming content

In Viewpoints By - February 15, 2022

Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.

‘Programmatic OOH is not here to replace traditional OOH, but to complement it’

In Viewpoints By Rajiv Raghunath - February 14, 2022

Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.

ITC Media Head Jaikishin Chhaproo to speak at India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 10, 2022

Jaikishin will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’

Iconic Goafest returns in May 2022 with its 15th edition

In OOH News By M4G Bureau - February 09, 2022

The fest has been rescheduled to be held during 5th- 7th, May, 2022.

ROAD to Africa’s OOH growth

In OOH News By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins

In OOH News By Rajiv Raghunath - February 04, 2022

Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3

‘We see the Metaverse as cities where people gather’

In Gallery By - February 03, 2022

Ocean Outdoor’s foray into the Metaverse ties in with the company’s mantra of ‘Digital Cities for Digital Citizens’, states Phil Hall, Joint Managing Director of premier DOOH company Ocean Outdoor in the OOH Sure! conversation with Rajiv Raghunath of Media4Growth

Indian OOH must find representation in Govt’s urban transformation plans: Noomi Mehta

In OOH News By Rajiv Raghunath - February 03, 2022

Government’s thrust on urban transformation, transit infrastructure development, would have a positive impact on OOH/DOOH media investment opportunities

Indian Talks OOH Conference will now be held on March 8 at Sahara Star Hotel, Mumbai

In OOH News By M4G Bureau - February 01, 2022

The knowledge sessions will centre on the new growth opportunities for OOH in a changing business environment