Results For "PR"
3696 News Found
India Talks OOH Conference in Mumbai tomorrow
In OOH News By M4G Bureau - March 07, 2022
Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more
Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon
In OOH News By M4G Bureau - March 07, 2022
The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.
‘We need to make the buying process easier; technology can do that for us’
In Gallery By - March 07, 2022
Noomi Mehta, Chairman of Indian Outdoor Advertising Association (IOAA), talks about the apex body’s pioneering initiative to build a common currency for Indian OOH, and other game-changers in the offing, in an exclusive interview with Rajiv Raghunath.
Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia
In Digital OOH By M4G Bureau - March 03, 2022
Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.
WOO Global Congress EarlyBird ticket deadline is March 4
In OOH News By M4G Bureau - March 02, 2022
At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.
Lemma CEO Gulab Patil to share his perspectives on scope of pDOOH in India Talks OOH Conference on Mar 8
In OOH News By M4G Bureau - March 02, 2022
Gulab Patil will participate in a discussion the theme TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’
OOH delivers Adidas’ big shout-out to women athletes
In Campaigns By N Jayalakshmi - March 01, 2022
Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.
Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
In OOH News By Rajiv Raghunath - March 01, 2022
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
Honda Motorcycle & Scooter India furthers road safety awareness in Chennai
In OOH News By M4G Bureau - February 28, 2022
The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city
Laqshya Media Group CEO Atul Shrivastava to speak on pDOOH in India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 28, 2022
Atul Shrivastava will be speaking in the session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’