Results For "PR"
3696 News Found
AAAI announces contest to redesign logo
In OOH News By M4G Bureau - March 16, 2022
The Advertising Agencies Association of India (AAAI) has announced a contest to redesign its logo to reflect the future of advertising. The contest is open to all creative individuals and advertising agencies and the last date for receiving entries of the designs is April 15, 2022
Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions
In Digital OOH By M4G Bureau - March 16, 2022
Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.
Get the A-ha back into OOH: Business Strategist & Angel Investor Lloyd Mathias
In OOH News By M4G Bureau - March 15, 2022
Lloyd Mathias listed out some quick calls for action in his presentation on the theme ‘How marketing can make the difference for media owning business’, in the India Talks OOH conference held in Mumbai.
Building a global approach to OOH audience metrics
In Viewpoints By - March 14, 2022
Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.
Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA
In OOH News By M4G Bureau - March 14, 2022
Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.
“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor
In OOH News By M4G Bureau - March 14, 2022
Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.
“Data and measurability will bring in money for OOH”
In OOH News By M4G Bureau - March 11, 2022
Brand marketers share their perspectives on what they expect from OOH at the India Talks OOH Conference held on March 8 in Mumbai
Full-stack crypto trading and lending platform Vauld partners with Alfa Romeo F1 Team ORLEN
In OOH News By Rajiv Raghunath - March 11, 2022
Vauld branding will be displayed in a prominent position on the front wing of the team’s C42 cars, driven by Valtteri Bottas and Zhou Guanyu, as well as on other team assets.
TOMI World partners Universidad Europea for ‘Smartly Included!’ contest
In Digital OOH By M4G Bureau - March 11, 2022
The competition, developed by Universidad Europea, aims to promote greater accessibility and inclusion in society.
‘Programmatic has really stepped up in OOH’
In Viewpoints By Rajiv Raghunath - March 08, 2022
Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.