Results For "PR"
3696 News Found
Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’
In OOH News By M4G Bureau - April 18, 2022
With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences
Laqshya Media crafts immersive 3D anamorphic installation for Tanishq
In Digital OOH By M4G Bureau - April 14, 2022
The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point
Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US
In OOH News By M4G Bureau - April 13, 2022
Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks
Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition
In Campaigns By M4G Bureau - April 13, 2022
The innovation highlights each of the services offered by online property marketplace
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
In Gallery By - April 13, 2022
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.
Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022
In OOH News By M4G Bureau - April 12, 2022
The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.
'AOOH helps a brand reach the right people at the right time and at the right moment'
In Viewpoints By N Jayalakshmi - April 11, 2022
As OOH increasingly becomes part of convergence, Audio OOH (AOOH) could well become an integral part of it. In an exclusive conversation with Media4Growth/Outdoor Asia, Ryan Fuss, Senior Vice President Global Media Solutions, Stingray talks about the relevance of AOOH as a marketing medium for brands.
Broadsign appoints John Dolan as VP, Global Head of Media Sales
In OOH News By Rajiv Raghunath - April 07, 2022
Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification
Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms
In OOH News By Rajiv Raghunath - April 07, 2022
“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,” states OMA CEO Charmaine Moldrich
Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022
In OOH News By M4G Bureau - April 06, 2022
OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani