Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts

In OOH News By M4G Bureau - April 25, 2022

A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth

RMAI to organise fireside-chat focused on Evolution of Rural Marketing

In OOH News By M4G Bureau - April 22, 2022

The webinar is part of an ongoing webinar-series organised by RMAI on the Decade of Change

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

In Digital OOH By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

Dabur engages devotees at Kamakhya Devi temple with Rheumatil foot massage camp

In Campaigns By M4G Bureau - April 21, 2022

The brand set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri, which attracts lakhs of devotees.

Frooti steals the thunder this summer on OOH

In Campaigns By M4G Bureau - April 21, 2022

The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.

US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting

In Digital OOH By Rajiv Raghunath - April 20, 2022

Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes

‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’

In Digital OOH By Rajiv Raghunath - April 20, 2022

Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan

Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises

In OOH Solutions By M4G Bureau - April 19, 2022

Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.

Khushi Advertising delivers a larger-than-life marketing & media campaign for K.G.F: Chapter 2

In Campaigns By M4G Bureau - April 19, 2022

“We are thrilled to see the rise of KGF nationally and the ever-growing fan following of Rocking Star Yash across India. Along with Khushi Advertising, we planned a campaign desired to achieve and create even more excitement,” says Vijay Kiragandur, Producer – Hombale Films.

SMOODH exudes high energy on the big canvas

In Campaigns By M4G Bureau - April 18, 2022

The Parle Agro beverage hits the OOH streets with large presence