Results For "PR"
3696 News Found
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags
In OOH Solutions By Rajiv Raghunath - May 31, 2022
Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage
Skoda Auto India Marketing Head Tarun Jha part of Outdoor Advertising Awards 2022 Jury
In OOH News By M4G Bureau - May 30, 2022
As Head of Marketing at Škoda Auto India, Tarun Jha is responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events.
Show some love for Classic OOH: Tom Goddard, President, WOO
In OOH News By M4G Bureau - May 30, 2022
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
UK-based 75Media in 10-yr deal with OOH asset provider Wildstone
In OOH News By Rajiv Raghunath - May 27, 2022
The deal will help 75Media to become the largest independ-ent OOH operator in the North of England
Madison Media Ultra bags Media AOR of Jyothy Labs
In OOH News By M4G Bureau - May 27, 2022
Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
Arrow Digital adds Canon Colorado 1650 to experience centre
In OOH Solutions By M4G Bureau - May 26, 2022
The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.
‘EV charging points serve as key customer touchpoints across multiple locations’
In Viewpoints By - May 25, 2022
With charging infrastructure for electric vehicles set to grow in the country, they are also being seen as a promising medium for brand advertising and visibility. In an interaction with Media4Growth, Smit Kant Raturi, Co-Founder & CEO, ChargeEZ, shares more on this.
Vistar Media powers GSTV digital display network with ad serving system
In Digital OOH By M4G Bureau - May 25, 2022
Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.
