Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply- and demand-side clients through interactive DOOH

In Digital OOH By M4G Bureau - August 08, 2022

Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive's uniquely delivered content solution designed for locations previously unreachable.

RoshanSpace is hiring!

In OOH News By M4G Bureau - August 08, 2022

The OOH major is offering compelling opportunities for growth-oriented professionals

POOHM | The revolution of outdoor advertising

In OOH News By - August 08, 2022

Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the lines of online media.

Antin Infrastructure Partners acquires majority stake in outdoor media infra owner Wildstone

In OOH News By Rajiv Raghunath - August 03, 2022

Wildstone has a portfolio of over 3,000 outdoor advertising assets across the UK, Ireland and The Netherlands including super-premium digital billboards located along major roads and motorways.

Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck

In OOH News By M4G Bureau - August 03, 2022

The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.

Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion

In OOH News By M4G Bureau - August 02, 2022

The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.

Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US

In OOH News By M4G Bureau - August 01, 2022

Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

In OOH News By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

Atmosphere engages SpringServe to power pDOOH campaigns

In Digital OOH By M4G Bureau - July 28, 2022

Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces

Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022

In OOH News By M4G Bureau - July 28, 2022

Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.