Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

In OOH News By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

5G rollout could be a gamechanger for DOOH in India

In Digital OOH By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

OUTFRONT Media unveils innovative Melograno campaign in San Diego

In OOH News By Rajiv Raghunath - September 30, 2022

The media sites selected for the campaign are in close proximity of the brand’s outlets

EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic

In OOH News By Rajiv Raghunath - September 29, 2022

Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.

Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports

In Digital OOH By M4G Bureau - September 29, 2022

Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.

OOH it’s Gabbar Singh vs the Bigg Boss!

In Campaigns By M4G Bureau - September 28, 2022

COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.

‘Welcome move, but alternatives will cost three times more’

In OOH News By Prantika Ghosh - September 27, 2022

Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.

When love goes all epic on OOH

In Campaigns By M4G Bureau - September 27, 2022

Mankind Pharma’s new campaign ‘Make love Epic’ has been rolled out at all prime spots across Delhi NCR regions to promote its new premium range called Epic Condoms.

Andhra Pradesh government declares plastic flex ban

In OOH News By M4G Bureau - September 26, 2022

The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.

OnePlus projects India’s first immersive 4DX commercial in cinemas

In OOH News By M4G Bureau - September 23, 2022

OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.