Results For "PR"
3692 News Found
Asian Paints steals the spotlight with ultra sheen campaign spread
In Campaigns By M4G Bureau - October 19, 2022
This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple formats, including billboards/unipoles, DOOH, bus shelters, mall media, airport media and transit media (metro train, cabs, bus).
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
Panasonic unveils next-gen, live video production platform Kairos
In OOH Solutions By M4G Bureau - October 19, 2022
Kairos – Panasonic’s unique, IT/IP video processing platform with complete input and output flexibility, aims at significantly reducing the operational costs for broadcasters and content creation industry.
Renault India drives in 3D anamorphic experience for Kiger
In Digital OOH By M4G Bureau - October 18, 2022
The novel outdoor activation is unveiled in 3 cities, Bengaluru – Orion Mall, Chennai- Express Avenue & Delhi NCR- Ambience Mall
Saatchi & Saatchi, TMW Unlimited, St Luke’s, Dentsu Creative bag top prizes in Ocean’s annual digital creative competition
In Digital OOH By Rajiv Raghunath - October 14, 2022
EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners
Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum
In OOH News By M4G Bureau - October 14, 2022
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.
Greenply Platinum reinforces its quality proposition
In Campaigns By M4G Bureau - October 13, 2022
The brand uses smart copies to drove home the message of product durability
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
In Research By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.
Author Jay Shetty marks World Mental Health Day on Piccadilly Lights
In Digital OOH By Rajiv Raghunath - October 11, 2022
Jay Shetty says: “I took to the streets hoping that we could provide that outlet for people by having real, open, honest, and vulnerable conversations with no judgment.”
‘Standardisation, data focus key to OOH growth’
In Gallery By - October 10, 2022
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.