MHOA calls for tougher measures to ensure outdoor media structural stability & root out illegal media

In OOH News By Rajiv Raghunath - May 17, 2024

MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.

Kanika Kalra appointed as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia

In OOH News By Sakshi Sanghavi - May 17, 2024

Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.

75Media celebrates 4th birthday with impressive growth and a new Leeds HQ

In OOH News By M4G Bureau - May 16, 2024

On track to meet a 470% growth in revenue year-on-year for 2024

£100,000 DOOH ad space for Grand Prix winner of Ocean Outdoor’s 2024 digital creative competition

In Digital OOH By M4G Bureau - May 16, 2024

13 Gold prize winners selected from among winners of the national Digital Creative Competition will go forward to compete for the ultimate prize – the Ocean Grand Prix

‘Rural marketing needs a sustainable, scalable model’

In Viewpoints By M4G Bureau - May 16, 2024

Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.

Jockey Juniors Times NIE Colour Splash campaign winners announced

In OOH News By Sakshi Sanghavi - May 14, 2024

The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.

WOO President Tom Goddard to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - May 14, 2024

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.

Broadsign spreads its wings wider, acquires Netherlands-based DOOH DSP OutMoove

In OOH News By M4G Bureau - May 14, 2024

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally

Top agencies, tech stacks, data companies, media owners partner Canadian Out-of-Home Awards 2024

In OOH News By M4G Bureau - May 13, 2024

UB Media is the title sponsor of the event

Zitcha, Venvee join forces to create an out of the box retail media product

In Digital OOH By M4G Bureau - May 13, 2024

Troy Townsed, CEO, Zitcha says the collaboration with Venvee is a major advance for in-store retail media