Brands leverage gate branding at the Magh Mela in Prayagraj

In Campaigns By Nisha Yadav - January 16, 2023

State Bank of India, Shree Shree Tattva, Lux Cozi, Prism Cement, JK Super Cement, and Union Bank of India are among the companies that have taken advantage of this opportunity to connect with a large and diverse audience.

Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway to deliver Keynote at South India Talks OOH on Jan 20

In OOH News By M4G Bureau - January 16, 2023

Dr Sadhu heads the Passenger Services initiative of South Western Railway over the states of Karnataka, Goa, Andhra Pradesh, Maharashtra and Tamil Nadu.

‘We are pledging to reduce and offset our carbon footprint’

In Viewpoints By - January 12, 2023

President & CEO Burr Smith on Broadsign’s commitment to sustainability

Srinivasan Subramanian, ED, Koncept Ambience to speak on ‘Turning challenges into opportunities for OOH’

In OOH News By M4G Bureau - January 12, 2023

Srinivasan Subramanian has 25 years’ of professional experience in the areas of media arts, marketing & communication.

Wildstone undertakes organisational rejig to gear up for global business expansion

In OOH News By M4G Bureau - January 12, 2023

The UK-based outdoor media infrastructure owning firm is looking to step up its global market presence.

Yahoo makes Scope3 carbon neutral inventory available to advertisers

In Digital OOH By M4G Bureau - January 10, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP

‘Working in the OOH industry is extremely stimulating and demanding’

In Viewpoints By - January 10, 2023

Rachana Lokhande, Founder, Glocal Bridge & Advisor to the Board of IOAA, highlights the myriad experiences that go into the making of an OOH professional.

WOO names OMG MENA’s Elda Choucair as Keynote speaker for WOO’s MENA Regional Forum, Dubai

In OOH News By Rajiv Raghunath - January 10, 2023

Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA

PPDS plans major digital signage launch at ISE 2023, Barcelona

In OOH Solutions By M4G Bureau - January 09, 2023

PPDS will showcase digital signage, direct view LED, professional TV (including hospitality) and interactive displays – with each being showcased within dedicated vertical settings.

Meta runs into rough weather with EU ruling on use of user data for targeted advertising

In OOH News By M4G Bureau - January 05, 2023

The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run