Arkaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India joins OAC 2023 brand panel

In OOH News By M4G Bureau - July 20, 2023

Arkaprava Ray will be sharing his thoughts on ‘How an evolving OOH can be pivotal to brand marketing’

‘Indian OOH sector to grow by 9.9%’ – PwC Report

In OOH News By M4G Bureau - July 19, 2023

The report predicts India to outperform all markets in the Asia Pacific region

The OOH changemakers at OAC 2023

In OOH Solutions By M4G Bureau - July 18, 2023

M4G spoke with Vishwanjali Technology as they prepare to present their innovations at the OOH Expo.

George Kovoor, SVP & GM, India Beverages Sustainability, PepsiCo India to address Outdoor Advertising Convention 2023

In OOH News By M4G Bureau - July 18, 2023

George Kovoor will speak on the ‘The 2Ps for Business - Purpose & Profit’

Angel Investor & Business Strategist Lloyd Mathias to moderate OAC 2023 panel on 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 18, 2023

The panel speakers are Gaurav Mehta, CMO, Noise; Atul Shrivastava, CEO, Laqshya Media Group; and Junaid Shaikh, MD, RoshanSpace

RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 17, 2023

The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry’s efforts to deliver the best value and profit from it.

US’ Screenverse opts for Place Exchange’s PerView solution

In OOH Solutions By M4G Bureau - July 14, 2023

PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location

‘License fee on roadside DOOH way too high’

In Digital OOH By M4G Bureau - July 13, 2023

Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH

Laqshya Media Group CEO Atul Shrivastava joins OAC 2023 panel of speakers

In OOH News By M4G Bureau - July 13, 2023

Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying’

US’ Basis Technologies in tie-up with Vistar Media for DOOH

In Digital OOH By M4G Bureau - July 12, 2023

Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media