Light is smart: Lenovo's new blitzkrieg

In Campaigns By Bhawana Anand - March 03, 2014

Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.

Star Cement sets strongly with new campaign

In Campaigns By Nabamita Chatterjee - March 03, 2014

As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.

Vodafone calls attention to road safety

In OOH News By VJ Media Bureau - February 24, 2014

Along with 500 children and 800+ Vodafone employees, the brand is promoting road safety in New Delhi as part of a major activation drive.

Kellogg's breakfast drive in Meru cabs

In OOH News By Bhawana Anand - February 21, 2014

100 cabs were branded along with a surprise breakfast kit in 4 cities.

OOH set to grow by 8.2%, says report

In OOH News By Jubilee Cardozo - February 20, 2014

According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs. 2,138 crore and transit media continues to be the preferred option.

O&M might skip Goafest

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 19, 2014

Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.

Star Jalsha's sweet surprise!

In OOH News By VJ Media Bureau - February 19, 2014

The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.

Good advertising prospects set to boost hiring

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014

GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year

Vadodara's bus terminal punches above its weight

In OOH News By BS Reporter, Business  Standard, Vadodara - February 17, 2014

Spread over 2.4 lakh sq ft, the'airport-like' terminal will see 1,100 buses plying everyday

Vodafone's Polo fest in Jaipur

In OOH News By VJ Media Bureau - February 17, 2014

The brand's association with the sport is reflected in the OOH extravaganza aimed at promoting the Vodafone Sirmur Cup 2014.