Results For "PR"
3688 News Found
DDB Mudra Group surprises moms on Mother's Day
In OOH News By VJ Media Bureau - May 14, 2014
The agency decided to surprise mothers of all their employees across offices through an OOH campaign
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport
In Campaigns By Bhawana Anand - May 13, 2014
Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign
OPTM Health Care goes outdoor with pain relief offerings
In OOH News By VJ Media Bureau - May 12, 2014
The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings
LIC reinforces looming presence in Kolkata with building facia branding
In OOH News By Nabamita Chatterjee - May 09, 2014
The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue
Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'
In OOH News By VJ Media Bureau - May 09, 2014
The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city
IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon
In OOH News By Bhawana Anand - May 08, 2014
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
BJP leverages digital technology for nationwide campaigns
In OOH News By VJ Media Bureau - May 08, 2014
The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations
Blackberry runs BBM channel for Mumbai Indians' fans
In OOH News By Bhawana Anand - May 08, 2014
The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.
OAA 2014: Turning A New Leaf
In OOH News By VJ Media Bureau - May 07, 2014
This year, the event turns the spotlight on three key areas: consumer experience, new technologies and environment-friendly practices