Fevicol bonds 30,000 woodworkers for community initiative

In OOH News By Bhawana Anand - December 23, 2014

Pidilite's well-known adhesive brand Fevicol brought together contractors and carpenters across India for its community initiative'Shram Daan Diwas', a programme which donated a day of their labour towards the betterment of the underprivileged section of society.

Indian OOH industry is primed for accelerated growth: EFI CEO

In OOH News By Rajiv Raghunath - December 22, 2014

Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country

Vodafone to roll out innovative OOH campaigns to promote cycling marathon

In OOH News By VJ Media Bureau - December 22, 2014

Jagran Engage is the outdoor partner for the second edition of Vodafone Cycling Marathon that will be held in Bengaluru on March 1, 2015

AmEx reaches out to the masses through Mumbai Metro One

In Campaigns By Jubilee Cardozo - December 22, 2014

The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.

JCDecaux India offers new OOH avenues at KIAB

In OOH News By Bhawana Anand - December 19, 2014

The company offers live display, floor branding and digital properties at the airport

RED FM tunes into outdoor to promote'Raunac Ki Dilli - 10 Lakh Tere Haath'

In Campaigns By Bhawana Anand - December 17, 2014

The three-week outdoor campaign to support 93.5 Red FM's initiative'Raunac Ki Dilli - 10 Lakh Tere Haath,\' was executed at key intersections on the arterial roads, connecting roads of NCR towns & key markets in Delhi NCR besides media on metro stations/trains.

Amira connects with customers through Biryani Festival in Noida

In Campaigns By VJ Media Bureau - December 17, 2014

At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.

Mirror, Mirror on the wall

In OOH News By Jubilee Cardozo - December 15, 2014

Either you like it or not like it; but you definitely cannot ignore it. It's all over Mumbai, Bengaluru and Pune. We are talking about the Mumbai Mirror outdoor campaign, conceptualised by Taproot India, which is garnering rave reviews

IPA spreads public awareness on Antibiotic resistance through outdoor

In OOH News By Nabamita Chatterjee - December 15, 2014

Indian Pharmaceutical Association (IPA) rolled out a unique outdoor campaign to inform people how to use antibiotics in a wise way. The campaign covered the major arterial routes of Kolkata and South as well as North 24 Parganas.

Aaj Tak rolls out innovative, cluster branding to promote'Agenda Aaj Tak'

In Campaigns By Bhawana Anand - December 11, 2014

The campaign, executed by Zenith Outdoor and Alakh Advertising and Publicity, features innovations on some 65-70 sites