Results For "PR"
3691 News Found
'Consolidation will spur industry growth'
In Viewpoints By M4G Bureau - January 16, 2015
C D V Subba Rao, CEO & Director of Prakash Arts, believes that a certain degree of consolidation of OOH business across the country would be interest of the long-term viability of the industry. He adds that as there no real national players, the industry is not able to take a definitive shape.
COMB releases state-of-the-art audit technology
In OOH News By VJ Media Bureau - January 14, 2015
Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members
DDB Mudra bags creative mandate for Pan Bahar
In OOH News By Nabamita Chatterjee - January 14, 2015
DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.
Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens
In OOH News By Bhawana Anand - January 13, 2015
The campaign covers 99 networked 55†HD screens. This is the first synchronised digital network executed on any Indian Metro line.
Amazon India boards DMRC Line 2 to connect with youth
In OOH News By Bhawana Anand - January 12, 2015
EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
In OOH News By Rajiv Raghunath - January 08, 2015
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry
Urzza makes an energetic presence on Kolkata's OOH landscape
In Campaigns By Nabamita Chatterjee - January 07, 2015
Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus
Times OOH brands Yamuna Expressway for Infinity Group
In Campaigns By Bhawana Anand - January 06, 2015
To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.
Monte Carlo dominates market though outdoor
In Campaigns By Bhawana Anand - January 06, 2015
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.
TDI International India bullish on DMRC media
In OOH News By Bhawana Anand - January 05, 2015
Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.