‘Measurability has always been Achilles heel of OOH industry’

In Viewpoints By Aayush Mohanan - September 13, 2023

As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.

The Brand Sigma amplifies Manforce Condoms’ Consent Education campaign on floating billboard in Mumbai

In Campaigns By M4G Bureau - September 11, 2023

The brand aims to normalize the conversation around sexual consent spread and awareness about its importance.

PPDS unveils new sustainability-driven Philips D-Line 4650 4K digital signage range with breakthrough modular design for extended product lifetime

In OOH Solutions By M4G Bureau - September 08, 2023

The new 4650 D-Line Series takes sustainability and versatility to the next level, delivering paramount picture performance for almost any indoor environment.

World Land Trust, Media Bounty get the UK buzzin’ with dynamic birds and bees billboards

In Digital OOH By M4G Bureau - September 08, 2023

The DOOH work features colourful animations to highlight the 11,000 species of butterflies and bees and 900 species of birds that have been protected by World Land Trust initiatives.

‘Right ecosystem in India for digital display industry’

In Viewpoints By N Jayalakshmi - September 08, 2023

Atul Jasra, Country Head, TPV Technology India Pvt Ltd, a subsidiary of the TPV Group, which exclusively markets and sells Philips Professional Displays (PPDS) in India, shares with Media4Growth, his observations on the digital signage market in India, the challenges and opportunities in this space, and more.

'Bharat: Mother of Democracy' - A special initiative by Tagbin to Greet World Leaders at G20 Summit

In Digital OOH By M4G Bureau - September 06, 2023

An innovative AI Holobox, placed at the entry of the exhibition, will provide personalized greetings for VIPs, VVIPs and other visitors.

‘Quality of software & service is very important when you invest in a digital signage solution’

In Viewpoints By N Jayalakshmi - September 06, 2023

In this exclusive interaction with Media4Growth, Gagan Preet Singh Malhotra - Director of Noida-based Malhotra Electronics, which sells the Wybor brand of Digital Signage solution, shares his market observations and the company’s journey in the digital signage space.

Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10

In OOH News By Rajiv Raghunath - September 06, 2023

Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA

Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

In Digital OOH By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

Rohan Ekbote joins Tata Croma after 7-year stint with Vi

In OOH News By M4G Bureau - September 04, 2023

Rohan, who also served on the jury for the Outdoor Advertising Awards, will be leading media and PR activities for the electronics retail giant.