YOC to debut at OAC on July 24

In OOH News By VJ Media Bureau - July 21, 2015

YOC, a brand new contest for young outdoor creative professionals, will be held at the Outdoor Advertising Convention (OAC) 2015 venue on July 24-25. The Contest will feature creative professionals below the age of 30 working with creative agencies.

Pradeep Shrivastava to deliver keynote address at OAC 2015

In OOH News By VJ Media Bureau - July 20, 2015

Pradeep Shrivastava is the Chief Marketing Officer of the start-up digital company Jio, promoted by Reliance Industries Ltd.

Shiva Ads secures exclusive ad rights on BMTC buses

In OOH News By VJ Media Bureau - July 20, 2015

The ad space on the BMTC fleet comprising 2,000 buses covers an area of close to 160,000 sq. ft.

GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC

In OOH News By VJ Media Bureau - July 16, 2015

G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges'

Rajat Mehta, Karthi Marshan, Anand Dubey to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 15, 2015

Rajat, President & Country Head, YES Bank, Karthi Marshan, Sr. EVP & Head - Group Marketing & Principal Nodal Officer Kotak Mahindra Bank, and Anand Dubey, Vice President & Associate Marketing Partner, IndusInd Bank, will make presentations on how OOH works for the banking industry, and discuss their expectations from the OOH industry

Signpost India wins MSRTC mandate to develop & promote DOOH opportunities in Maharashtra

In OOH News By VJ Media Bureau - July 15, 2015

Signpost India has tied up with Maharashtra State Road Transport Corporation (MSRTC) to create digital advertising opportunities at 80 premier locations across Maharashtra including Mumbai, Konkan, Desh, Khandesh, Vidarbha, and Marathwada

Tiny Owl hoots its presence in the outdoor

In Campaigns By Preethika Kotian - July 14, 2015

Tiny Owl ventures outdoors with Laqshya Media group to reach out to the food lovers on the go

IOAA issues advisory on Service Tax compliance

In OOH News By VJ Media Bureau - July 13, 2015

The IOAA advisory states that under the Service Tax rules, firms must raise bills within 14 days of completion of service. Delays in this regard will attract penal provisions

Anupriya Acharya to speak at OAC on how OOH can attract more ad monies

In OOH News By VJ Media Bureau - July 13, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, is an eminent media professional with 20 years of experience in media agencies across India and Singapore. Prior to this role, she has also held positions of President - The Media Edge, India; CEO - Aegis Media, Singapore; and Leader - Team Unilever, South Asia at Mindshare.

There is scope to more than double the base of advertisers: Abhay Mishra

In Viewpoints By M4G Bureau - July 13, 2015

Abhay Kumar Mishra, CEO, Mumbai Metro One Pvt Ltd, shares his thoughts on OOH advertising on the Metro network in an interview to Rajiv Raghunath. Mishra is a visionary leader with 34 years of rich experience in the real estate and infrastructure sectors. Prior to joining Reliance, he was associated with Emaar MGF Land Pvt. Ltd as COO-Special Projects in Real Estate Sector. In 2013, he Mishra joined Reliance and is leading its Metro business with great business acumen and astute leadership. Edited excerpts of the interview: