Results For "PR"
3691 News Found
Madison IES strengthens Duratech's presence across 21 towns in India
In Campaigns By VJ Media Bureau - July 31, 2015
Madison IES launches Prism Cement's Duratech in the outdoor through a mega event spanning across 21 towns in the country
People, Places, Persuasion: Robin Hall
In Viewpoints By M4G Bureau - July 31, 2015
Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions
Right people make a difference in OOH business: Arghya Chakravarty
In OOH News By VJ Media Bureau - July 30, 2015
Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons†at the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25, Arghya Chakravarty, CEO, Times OOH, elaborated on the best HR practices that the industry should look to adopt, nourish and persevere.
Plan better to get the best out of OOH, says Bharat Dhuppar
In OOH News By VJ Media Bureau - July 29, 2015
Bharat Dhuppar, CMO, Omkar Realtors & Developers shared his firm's approach to OOH while addressing the theme'OOH delivers - A case study of Omkar Realtors' on day 2 of the Outdoor Advertising Convention.
OOH delivers in myriad ways, says Sagnik Ghosh
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.
Digital OOH will gain significant ground in coming years: Tom Goddard
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme"Outdoor advertising in the digital world†on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.
Essilor's outdoor vision unfolds with'Apne Ankhon Ki Sochiye'
In Campaigns By Preethika Kotian - July 29, 2015
Essilor launches an outdoor initiative to create awareness about the need for proper eye care
Leverage digital technologies, localise messaging: Pradeep Shrivastava
In OOH News By VJ Media Bureau - July 28, 2015
Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialect†on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.
Advertising works best when it triggers business: Smita Jha
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"OOH industry status & growth prospects - A statistical overview†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.