Vodafone makes a mark with catchy outdoor innovations at Rath Yatra, Puri

In Campaigns By VJ Media Bureau - August 14, 2015

Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit of devotees.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:

Havas Media wins integrated media AOR of ClubMyCab

In OOH News By VJ Media Bureau - August 10, 2015

ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.

LOMS illuminates Bailey Road with Ultratech Super Cement

In Campaigns By VJ Media Bureau - August 10, 2015

The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.

There's enough for all, collaborate for more

In Viewpoints By M4G Bureau - August 10, 2015

Lokesh Kumar, Director, IKON, advocates a win-win approach for the industry instead of cut-throat competition

Hidesign lures commuters with its'slow' lifestyle campaign

In Campaigns By Nabamita Chatterjee - August 06, 2015

While the outdoor campaigns in Delhi and Mumbai have been executed by J C Decaux, Laqshya Media handled the Hyderabad Airport OOH properties.

Equity financing of OOH business - meeting challenges headon

In Viewpoints By M4G Bureau - August 05, 2015

Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom, recounts his entrepreneurial journey and the myriad challenges that he tackled while attracting investor attention

Qikwell establishes its health initiative in the outdoor

In Campaigns By Preethika Kotian - August 03, 2015

Qikwell utilizes various outdoor media formats to introduce and promote easy health services offered by the company.

Switch to sustainable, responsible printing processes: Santhosh PG

In OOH News By VJ Media Bureau - July 31, 2015

Speaking on the theme"The need for sustainable and responsible printing processes for OOH” at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.

Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

In OOH News By VJ Media Bureau - July 31, 2015

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.