'Time for an OOH academy'

In Gallery By - September 27, 2023

Dr. Dwarika Prasad Uniyal, Pro Vice-Chancellor, RV University makes a strong case on the OOH industry lacking a presence of youth in the sector and why it is high time to start nurturing new talent towards the industry.

Laqshya Media Group Announces Strategic Leadership Changes to Drive Innovation and Growth

In OOH News By M4G Bureau - September 26, 2023

Industry veterans Amarjeet Hudda, Yuvrraj Agarwaal, and Satyabrata Das have been promoted to key leadership roles.

World Out of Home Organization adds 11 new members from four continents

In OOH News By M4G Bureau - September 25, 2023

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.

Ocean Outdoor UK adopts new sustainability strategy

In OOH News By M4G Bureau - September 25, 2023

Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to four critical marine based projects

Red Bull’s F1 car rides atop the ‘L’ train in Chicago

In Campaigns By M4G Bureau - September 25, 2023

The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.

Cera presents "This Is Your Space. Play It Your Way" campaign at Mumbai Airport’s T2

In Campaigns By M4G Bureau - September 20, 2023

Showcasing Cera’s range of products on a wall, the campaign will be on display for a duration of 6 months.

Manish Menon joins Madison World to Head Human Resources

In OOH News By M4G Bureau - September 20, 2023

Manish will serve as the Vice President of Human Resources and will be based out of the agency’s Mumbai office.

How local restaurants can harness the power of OOH to bring in more customers

In Research By Rajiv Raghunath - September 20, 2023

UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising

Disruptive thinking - the secret sauce to business transformation.

In Gallery By - September 15, 2023

Sudhanshu Mani, the brainchild behind the Vande Bharat (Train18) project, shares lessons on life, work and the importance of keeping one's dreams alive.

Bajaj Almond Drops Hair Oil challenges conventional haircare routine with ‘Ban Ja Toofani’ campaign

In Campaigns By M4G Bureau - September 15, 2023

The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.