Nabendu Bhattacharyya to conduct'The Quintessential OOH Quiz' at OAC 2016

In OOH News By VJ Media Bureau - May 19, 2016

The Quintessential OOH Quiz 2016 will give all OAC participants the opportunity to test their OOH knowledge quotient and win attractive prizes.

Srishti Communications takes up associate sponsorship of OAC second year in a row

In OOH News By VJ Media Bureau - May 18, 2016

S Kumar, MD, Srishti Communications reaffirms that knowledge is the critical source of cutting-edge ideas and solutions. The OAC is a compelling opportunity for the OOH industry leaders and professionals to gain significant insights into current trends and future possibilities in the OOH space

Carat India appoints Sujata Dwibedy as EVP, Mondelez

In OOH News By Satarupa Chakraborty - May 18, 2016

Bringing 17 years of experience to Carat India, Sujata Dwibedy joins as Executive Vice President.

IKON takes up sponsorship of Young Outdoorians! Contest for 4th year in a row

In OOH News By VJ Media Bureau - May 16, 2016

The Young Outdoorians! Contest is open to professionals below 30 years working with brands, OOH specialist agencies and OOH media owning firms

Motivational speaker & leadership coach Prakash Iyer to speak at OAC 2016

In OOH News By VJ Media Bureau - May 11, 2016

Prakash Iyer has worked for over three decades in the corporate world occupying top positions. He was until recently Managing Director of Kimberly Clark Lever in India.

Posterscope UK's David Gordon to address OAC 2016

In OOH News By VJ Media Bureau - May 09, 2016

David Gordon, Insight Director, Posterscope UK, will speak on the theme"Will interactive technologies provide new growth stimulus to OOH business? Opportunities & barriers” at the Outdoor Advertising Convention 2016

Shalimar Advertisers to semi-brand Huda City Center metro station

In OOH News By Satarupa Chakraborty - May 04, 2016

HUDA City Center metro station under DMRC will soon be semi-branded with national brands for which Shalimar Advertisers have won the rights and will be offering other OOH formats also within the station premises.

Airtel creates 4G speed at bus shelters in Chennai

In OOH News By Daya Kingston - May 03, 2016

Executed by Prakash Arts with Milestone as the creative partner, Airtel chose four prominent bus shelters on the OMR stretch for the 4G campaign.

Prakash Arts unveils a Foot-Over-Bridge on Adugodi Road, Bangalore

In OOH News By Soneeta Sethi - May 03, 2016

The media rights on the bridge resides with Prakash Arts Pvt Ltd, where the 75'x10' space on the FOB provides an excellent advertising opportunity with great visibility and huge traffic flow throughout the day.

OOH industry sceptical of BBMP's push for new ad policy

In OOH News By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.