Results For "PR"
3692 News Found
Built to Grow
In Viewpoints By M4G Bureau - June 29, 2016
It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.
Do the DOOH
In OOH News By Satarupa Chakraborty - June 27, 2016
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.
The Yak is Back in QMS' latest Digital OOH Campaign
In Digital OOH By Nabamita Chatterjee - June 27, 2016
This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.
Smart OOH For Smart Cities
In OOH News By Soneeta Sethi - June 23, 2016
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?
Professionalism must take centre stage
In Viewpoints By M4G Bureau - June 23, 2016
Relationships are the bedrock on which society has evolved. To exclude relationships from life would make life less liveable.
It's a Big Fight at OAA 2016
In OOH News By VJ Media Bureau - June 21, 2016
Presenting a shoulder-to-shoulder competition among OOH stalwarts at OAA 2016, Milestone Brandcom walked away with 13 metals in total, Kinetic with 12 and Social Street with 11. Madison OOH kept their award inventory to 6 metals while new entrants Active Media Innovations walked away with 5 metals and Ecosys OOH bagged 4 awards out of their 5 entries.
Pride in London's DOOH campaign encourages Londoners to live with #NOFILTER
In Digital OOH By Satarupa Chakraborty - June 21, 2016
Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.
We have already embraced technology contrary to popular myth: Suresh Balakrishna
In OOH News By VJ Media Bureau - June 18, 2016
Presenting his topic on \"How technology can be a game changer for the Indian OOH industry\", Suresh Balakrishna, CEO, Kinetic South Asia & Middle East, shunned the belief that OOH is in a very nascent stage in terms of adopting technology.
No limit to innovation on metro networks: Sanjay Kapoor
In OOH News By VJ Media Bureau - June 18, 2016
Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd.
"Challenges in Indian OOH are pretty much like the scene worldwideâ€
In OOH News By VJ Media Bureau - June 18, 2016
Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.