iD brings health food on OOH table

In Campaigns By Satarupa Chakraborty - January 06, 2017

The campaign, planned and executed by Times OOH in Mumbai, is part of a 360 degree media plan integrating print, radio, digital and BTL activities

Supreme Advertising opens three more public utilities in Delhi

In OOH News By Satarupa Chakraborty - January 05, 2017

These utilities, apart from offering backlit advertising media, will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal cost along with sharing space with bank ATMs.

DOOH campaign spurs Singapore's fight against diabetes

In Digital OOH By VJ Media Bureau - January 05, 2017

Domino installations at various locations in Singapore spread public awareness of bad diet and lifestyle habits

Cadbury Fuse'chocolate train' promises a chocolaty feast

In Campaigns By VJ Media Bureau - January 04, 2017

Taking \"Own the Commute\" to a whole new level, the brand opted for the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station

GHMC enforces anti-defacement rule, cuts out wall paintings, flex boards, illegal hoardings

In OOH News By VJ Media Bureau - January 02, 2017

The municipal body has decided to implement the anti-defacement rule on public and private properties with effect from January 1, 2017

UK's Bidstack - eBay of DOOH

In Digital OOH By VJ Media Bureau - December 28, 2016

Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.

Campus leaves attractive footprints on Delhi Metro Line 1

In Campaigns By Satarupa Chakraborty - December 27, 2016

Campus shoes is the first brand to wrap the Metro rakes on Line 1

BJP vests Pioneer with outdoor duties in central UP ahead of elections

In OOH News By Rajiv Raghunath - December 26, 2016

The OOH firm is currently putting up the large formats

Clear Channel reinforces its commitment to smart cities

In Digital OOH By VJ Media Bureau - December 26, 2016

Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland

Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

In OOH News By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”